An eCommerce store is every business owner’s dream come true. Despite the size of the eCommerce store, every online selling website is challenged by its fellow eCommerce websites. Starting up an eCommerce store with a talented web designer is actually easy when you compare it to the task of increasing sales. External paid marketing advertisements cost you a fortune, which is why digital optimization of your eCommerce website is the best way to expand your customer base.
Generating Leads and Traffic
Sometimes, the products you sell on your new eCommerce store could be much better than even the leading, largest competitor in the industry. But it would be hard to compete with the solid popularity they have already won, and which you are still trying to achieve. Despite the obvious quality and affordability of the products you are trying to market, you need a good flow of traffic towards your eCommerce store actually to sell them to people. As one of the leading eCommerce website designers in Vancouver, We have seven expert tips on how to generate more leads and traffic to your online store. Scroll through, and you will know what you had probably been doing wrong all this time.
Write Great Content
An eCommerce site is not just a retail store where people can go through hundreds and thousands of products and get nothing more. The website must also be rich with excellent written content, like tutorials, product descriptions, product comparisons, product reviews and latest news blogs. Such juicy content can drive a lot of traffic to your online store alone with the eCommerce platform because your customers would know how passionate you are about your business. Maybe start a WordPress blog and update exciting information about your products, their unique features and your stories about them – so the customers would feel excited to be purchasing something great.
Invest in Google AdWords
Paid advertisements by Google are the ones that show up on top of the results pages, and it works pay-per-click. What happens here is that every time someone clicks on your website, calls you, or views your video – you have to pay Google. First, you have to make sure your budget fits the pay-per-click plan you are going to get. Video ads, banners and search engine results page ads are the most successful ways of getting people to notice you, and you can deliver your advertisement as provocatively as possible because that is the only way to arouse the web user’s curiosity.
Invest in Google AdWords
SEO is among the most important ways to get you high and glorious in the market. As an eCommerce store, there are several things an SEO consultant can do to get you out of the doom of unpopularity literally. SEO is the practice of optimizing your website in order to increase organic traffic. Several on-page and off-page SEO techniques contribute to making your website rank higher in the results page. Effective keyword usage, metadata analysis, quality content writing, backlinks, and social media optimization are some of the many ways you can do this. An eCommerce website has a lot of product descriptions, and your eCommerce SEO consultant can make each image and video matter by optimizing the infographic descriptions by adding keywords to them.
Guest Blogging
One great way to gain authority is to write interesting guest blogs. You can write your own website’s fantastic content and write guest posts to attract more people. When they read your guest post on another website, they would be automatically linked to your website, which is a huge plus factor in getting your eCommerce store popularized.
Referrals
Start a referral programme that will reward your existing customers when they find you, new customers. These rewards could vary from the store credit, discounts, coupons, free shipping tokens, and free gifts. Trust me; there is nothing more promising than a great discount or gift offered by an eCommerce store. You need to make your customers feel that what they are getting in your store are not given by any others out there.
Video Content and Social Media
People love watching videos over reading pages of content. With video advertisements and social media platforms, you can get ahead of the competition by several leaps. Optimize the video content and upload your videos to social media sites like Facebook, Twitter, YouTube, and Instagram (to name a few) – and see what difference it can make to the popularity of your eCommerce website and its products.
Email Marketing
Emails are an influential way to increase traffic to your website. These email campaigns must be targeted at new customers and at old and existing customers. The fact that you got a new customer does not mean that he/she would stay with you to buy more than once. Email marketing campaigns can inform your fans about upcoming offers, latest products and suggested items.
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